One thing that has been happening a lot more lately since the economy has turned south is that some advertisements are employing the money saved=money earned argument to their ads.
In essence, by buying something at 40% off, I've saved money, which is essentially money earned. The problem is, I'm not going to buy power tools at 40% off. I'm not buying paint at buy one get one free. And, I have to spend money to get the savings.
"The more you buy, the more you save!" No, the more you buy, the more you spend.
I'm looking forward to the Labor day weekend though, just not the sales and ads.